Case Study
Smart Home Gadget on Kickstarter (Air Freight, DDP)
Challenge: A tech startup launched a successful Kickstarter campaign for a smart home device. They needed to ship 5,000 units to backers in 30 countries, including the US, UK, Germany, Australia, and Japan. Backers expected fast delivery, and the product value was high.
Solution: We analyzed each market and recommended a hybrid approach:
US & UK: Air freight + DDP to ensure fast, seamless delivery
Germany & Australia: Sea freight + DDP for cost savings while maintaining reasonable transit
Japan: Air freight + DDU (backers preferred to handle duties separately) The shipment was consolidated from our Shenzhen hub, with customs clearance handled by our local brokers in each country.
Result: 98% of backers received their rewards within the promised delivery window. The campaign creator saved 25% on logistics costs compared to their original plan and received a 4.8/5 backer satisfaction rating.
Eco-Friendly Water Bottle on Indiegogo (Sea Freight, DDU)
Challenge: An eco-friendly brand launched a pre-sale for a new reusable water bottle. They needed to ship 20,000 units to backers in 15 countries. The product was low-value per unit, making air freight too expensive.
Solution: We recommended sea freight for bulk shipments to major ports (Los Angeles, Rotterdam, Sydney), then local last-mile delivery. DDU was chosen for most markets to keep costs low for the campaign creator. We used our Hong Kong consolidation hub for efficient processing.
Result: Logistics costs were reduced by 40% compared to air freight. Backers received their rewards within 25–30 days, and the campaign creator was able to offer competitive reward tiers.
Wearable Tech Pre-Sale (Multi-Modal, Flexible DDP/DDU)
Challenge: A wearable tech company with a pre-sale campaign needed to ship 3,000 units to backers in 20 countries. The product contained lithium batteries, requiring special handling.
Solution: We created a custom solution:
US & Canada: Air freight + DDP (fast, seamless backer experience)
EU countries: Sea freight + DDP with local warehouse distribution
Asia & Australia: Air freight + DDU
All shipments were properly classified for battery content
Result: Zero customs issues, 100% on-time delivery, and the campaign creator reported a 5-star backer satisfaction rating.
Luxury Watch on Kickstarter (Air Freight, DDP, Destination Country Fulfillment)
Challenge: A luxury watch brand launched a crowdfunding campaign on Kickstarter. They needed to ship 1,000 high-value watches to backers in 10 countries. The product required insured shipping and white-glove delivery.
Solution: We used air freight to our local fulfillment centers in the US, UK, and Germany, then shipped via premium courier to backers. DDP was used for all markets to ensure a premium backer experience. Each watch was individually insured and tracked.
Result: 100% of backers received their watches within 7 days of the campaign closing. The brand received glowing reviews and has since launched two more campaigns with us.