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Strategic Logistics Planning for Global Crowdfunding Campaigns

Overseas crowdfunding has been thriving since 2013, becoming a launchpad for numerous new products and brands worldwide. For many companies, Indiegogo and Kickstarter are undoubtedly excellent platforms for brand launches.

When preparing to initiate a project on these platforms, what should you pay attention to from a logistics perspective?

 

Pay your most attention to Logistics

 

Why emphasize the importance of this word? Because when preparing and planning crowdfunding projects, many people do not pay attention to, or even overlook, international logistics. Only when orders start coming in or they actually need international shipping do they realize their mistake and scramble to find a logistics service provider. International logistics involves many more factors compared to domestic shipping, and the costs can be vastly different.

 

Due to not considering logistics early on, many projects have encountered the following issues:

- Insufficient consideration of logistics costs, leading to losses during shipping

- Inappropriate choice of shipping methods, resulting in poor user experience and damage to brand reputation

- Lack of suitable logistics channels, making it impossible to ship products

When should you consider logistics?


 

Make the Kickstarter or Indiegogo influencers satisfied

Promotion and advertising before the launch of a crowdfunding project significantly impact its overall completion. Therefore, many experienced crowdfunding merchants allocate 1-1.5 months prior to the official launch to preheat the project through various methods such as media PR, KOL reviews, social media marketing, and EDM marketing.

 

Among these, influencer reviews play a crucial role. Merchants typically collaborate with YouTube influencers based on their audience reach and negotiate commercial advertising partnerships.

 

To maximize traffic dissemination, it's essential to ensure that influencers produce review videos promptly. This necessitates the use of fast delivery logistics, such as FEDEX, DHL, or UPS, to ensure products reach the influencers quickly for them to create promotional review videos. These courier services can deliver within 3-7 business days, with deliveries to the US and Europe usually taking 3-6 business days.

 

It is important to note that import VAT may be incurred in the destination country. If freight forwarders or merchants are not well-versed in crowdfunding projects, especially from Kickstarter or Indiegogo platform, they might default to collect charges at the time of delivery, leading to additional import taxes for the influencers, which can result in dissatisfaction and trust issues in the collaboration.

 

 

Rewards Delivery

 

When your crowdfunding project ends, it's time to send our products to international backers.

 

There are three factors affecting logistics costs:

 

1. The billing weight of the product package;

2. The timeliness of the channel;

3. Whether the channel includes taxes and other services

 

Billing weight of the product package:

 

In international shipping costs, you need to know the exact weight and dimensions of the package. Any logistics transportation compares the volumetric weight with the actual weight, using the greater of the two as the billing weight.

 

2. Timeliness of the channel:

 

Generally, faster international logistics means higher costs. Crowdfunding users usually prefer mid-range logistics solutions that offer a good balance between cost and speed.

 

The Dream Fulfillment Centre prioritizes three core factors to craft optimal solutions for achieving goals or "dreams." These factors ensure a balanced, effective approach tailored to individual needs.

 

3. Whether the channel includes taxes and other services:

 

Better after-sales service, higher standards for claims processing, and whether the selected channel includes duties all impact the cost of logistics.

 

Additionally, since Kickstarter and Indiegogo are global platforms, backers from remote or less common countries may purchase your products. If there are one or two items to deliver to such countries, limited logistics channels can make shipping difficult or lead to potential loss of packages.

 

Therefore, choosing a high-quality logistics agent with extensive experience in crowdfunding and a wide range of shipping channels is crucial.

 

Characteristics of overseas crowdfunding orders

 

Concentration

Typically, 50% or more of supporters come from the United States, with about 20% to 30% from Europe.

Dispersion

The remaining smaller proportion comes mainly from Southeast Asian countries and the Australian region.

 

How to choose logistics solutions Product

perspective

The time perspective

Whether the user pays the tariff or not

 

These three angles also determine customer satisfaction, and also determine the final cost of the whole final logistics scheme selection.

 

Due to the different product values and product concepts of each enterprise, we welcome you to contact us, we can design reasonable transportation schemes for enterprises point by point.

 

Why choose Dream Fulfillment Centre as an overseas crowdfunding logistics service provider?

 

1. Decade-Long Expertise in Crowdfunding Logistics

• Core team members have specialized in overseas crowdfunding logistics since 2013, accumulating deep insights into the unique challenges of crowdfunding campaigns.

• They understand the pain points of sellers at all levels, from startups to established brands, and tailor solutions to ensure smooth, end-to-end fulfillment.


2. One-Stop, Comprehensive Solutions

• DFC eliminates fragmented logistics planning by offering all-inclusive services: warehousing, international shipping, customs clearance, last-mile delivery, returns, and claims management.

• This holistic approach solves issues like incomplete logistics setups, ensuring your backers receive rewards seamlessly.


3. Crisis-Tested Problem Solving

• Over the years, DFC has mastered handling unexpected crowdfunding scenarios—delays, lost items, customer complaints, or sudden demand spikes.

• Their proactive systems minimize disruptions, protect your campaign’s reputation, and maintain backer trust.


4. Crowdfunding-Specific Customization

• Unlike generic logistics providers, DFC designs solutions exclusively for crowdfunding:

◦ Scalability for post-campaign fulfillment surges.

◦ Cost-effective routing for global reward distribution.

◦ Transparent tracking to keep backers informed.


5. Cost Efficiency Without Compromise

• By optimizing supply chains and leveraging partnerships, DFC delivers stable, budget-friendly logistics—critical for crowdfunded projects where margins matter.


6. Dedicated Support for Long-Term Success

• From pre-launch planning to post-campaign delivery, DFC acts as an extension of your team, ensuring compliance, risk mitigation, and timely execution.

 

Dream Fulfillment Centre - a team blend experience, customization, and resilience to turn crowdfunding logistics from a headache into a competitive advantage. Whether you’re managing 100 or 100,000 rewards, DFC ensures your backers stay happy and your campaign thrives.

 

Need stress-free crowdfunding logistics? Contact Dream Fulfillment Centre today—they’ve got your back, from warehouse to doorstep.